About Us
About Us
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Seeni Snacks and Savoury Sdn Bhd aka Anshty Enterprise - A Leading Snack Manufacturer with a Taste That Stays Forever (Anshty Enterprise was founded in 2015 as a small home-based venture)
Due to strong customer support and growing demand, the business quickly expanded, and by 2017, operations moved from a home setup to a dedicated small-scale factory.
Founder & Managing Director
Founder & Managing Director
"We’re committed to improving every step — from production to delivery — and we listen closely to our customers to make sure every bite brings satisfaction."
Madam Viknesvari
Founder of Ringoo Snacks
Acknowledgements
Acknowledgements
Director General of JAKIM
Dato' Dr. Sirajuddin Bin Suhaimee
Wife of Admiral Tan Sri Dato' (Dr.) Zulhelmy Ithnain
(Navy Chief of Malaysia)
Mission
Mission
Our mission is to craft delicious and authentic Murukku using the finest ingredients, blending traditional recipes with modern techniques to create a high-quality snacking experience.
We are dedicated to maintaining the true taste of tradition while embracing innovation to meet evolving customer preferences.
Vision
Vision
To be the leading brand of authentic, high-quality Murukku and snacks, delighting customers worldwide with traditional flavours, innovative recipes, and a commitment to sustainability — creating moments of joy in every bit.
Value Propositions
Crafted to Perfection
Crafted to Perfection
Premium ingredients, timeless flavors.
Handcrafted for a superior snacking experience.
Every bite, a lasting impression.
Tradition Meets Elegance
Tradition Meets Elegance
Authentic Murukku and snacks with a gourmet touch.
Crisp, rich, and refined flavors.
Designed for those who savor quality.
Luxury in Every Bite
Luxury in Every Bite
Elevated snacking for discerning taste buds.
A taste that lingers, a moment to remember.
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